Undoubtly you have stumbled upon a forum or blog from one of the fortune 500 companies somewhere along the line. But are they successful? I looked at the AMD and Intel Blogs to get an idea of how things are going.

Firstly, the AMD Blog. It’s pretty basic looking, but inkeeping with the rest of the overall look and feel of the website. Navigation seems pretty easy and there seems to be a fairly regular stream of blogs. Basically, the blog is provided not only for internal use, but also for external use, external users cant post their own blog posts, however, they can comment so long as they are registered users. this helps to develop the community by creating cohesive ties between developers and users, with direct links and the ability to contact them.

NOw, with the Intel blogs the first thing i noticed was that it’s not all technical talk, on the first page alone there are multiple refrences to Blizzcon 2009 (Blizzard Entertainments annual conference). This diversification of topics in the blog means that a wider range of audiences converge on the site, and their exposure to all the topics is increaded. As with the AMD blog, it offers both internal and external users the chance to comment on the topics.

These blogs both offer chances for collaboration of internal users, and also provide feedback from the greater, external community, in some cases improving the blogs themselves and directing questions regarding topics and future blogs that could interest parties both internally. The result is a giant “think tank” that can come up with not only topics that directly focus on the companies, but other topics that can effect them and the greater community.

Although this idea is good in theory, it may detract from time better spent dealing with different areas, reducing overall productivity of activities. For blogging in big business to work there needs to be a balance between blogging time and working time.


So, after looking at our list of colaborative tools there seemed to be a limitless number of ways that we could collaborate not only as a subject but as an online community. I decided to take a closer look at Vimeo, even tho i’ve looked at it before in web 2.0. The basic idea behind vimeo is to share videos, but, the difference is that we can create an online community by joining together, by either sharing videos or sharing videos that we like. It seemed like a good place to start collaboratively considering we can share so much more through videos than we can through words.

Easy, collaboration. I like the fact that you can have an app. like Google Docs, have multiple docs in it, share them for editing with team mates or colleagues and can all edit it at the same time. not only that but you can all edit it at the same time, watch the changes as they happen and then keep editing further onwards. it’s simple enough to use and it means that there isnt this big argument over which version is the latest one or why someone hasn’t included their section when they have, but you don’t have the latest copy. Collaboration is one of the strongest aspects of all web 2.0 and that’s why i like it, it’s evident in basically all of the apps.

Blogging… so far….

August 23, 2009

So, it’s been 5 weeks already? It sure doesn’t feel that long, but apparently this means its time for a reflection. So far i can say that my personal views on blogs havent really changed, i dont think i could do it on a regular basis of my own volition, i certainly have tried to keep posting here in the spirit of enterprise 2.0, however i can say my commenting certainly leaves something to be desired….

I’ve definantly discovered the use of web 2.0 applications as part of personal branding, and have since taken all those embarasing photos of me off public display. As far as the different patterns go and the evaluation and catagorization of different websites, both from a personal and organisational aspect has been boosted mostly due to the fact that i did web 2.0 applications last semester, and have  had a fair bit of exposure to the different patterns.

I cant say that anyone from outside QUT has posted anything on my blog and i havent felt compeled to post anything on anyone elses, mostly due to time constraints from taking 5 subjects, that and i havent found an engaging topic to post on.

I can safely say that i dont plan on bloggin for the future unless something dramatic happened to change my mind, but the experience has been interesting and engaging at least.

Another week gone, and already I’m looking forward to the end of semester, and still regretting taking on 5 subjects this semester. But things must go on, so, this week I’ve looked for companies that use web 2.0 principles to propel their businesses into the digital age of online success. And now, the moment you’ve all been waiting for….

  • NHN’s Naver Search Engine. Never herd of it? Neither have I, but apparently it’s bigger than google in Korea. They’re using Collective Intelegence and Social Colaboration to help boost their sales.
  • Amazon. One of the most diverse web based companies i’ve ever seen. They have developed some of the best commerce services and provided them as part of their API, cloud computing at it’s best.
  • Craiglist. I can say i’ve never used it, but the idea behind it is one of the basic themes of web 2.0 stratigies, user driven content.

When you look at the new business model, as presented by wikinomics (Peering, Being Open, Sharing, Acting Global), most of these businesses have links to the model. All of them share their their resources or information, they are all global and none of them are open to teh community, both online and offline.

As for Andrew McAfee’s SLATES, well Search and Links are all key parts of these companies, with all of them relying on them as part of their major revenue. Amazon is one of the biggest suppliers of enterprise tools to provide the public with the the ability to publish their own content (authorship). Tags are the key to all of the things on craigslist. Extensions are evident on all things on the web these days, trying to further develop and expand audiences and give more exposure to products and tools on the web, and basically every enterprise 2.0 site now provides the tools to keep up to date with the latest events with RSS feeds (signals).

When looking at Dion Hinchcliffe’s introduction to the  O’Reilly Radar Report titled Web 2.0 Principles and Best Practices, it became clear that these sites didnt necessarily have to relate to every single pattern, but could focus more on one are, or compose a few different ones. For example, Amazon can fall into both Software above the elvel of a single device and Lightweight Software/Business Models and Cost Effective Scalability.

Can these be related to social, emergent, freeform & network-oriented? Sure, just looking at craigslist, it is completely network-orientated and social to a degree.

But the fact remains that you’ll never be able to quantify the impact that enterprise 2.0 features will have on a business, given that it’s not only a framwork and a way of operating, but a state of mind, and how can we quantify a state of mind?

Lets face it, sometimes when we leave the house we don’t wanna carry a laptop or USB stick around with us, so how do we still keep productive in an environment that requires digital media? Well, there are many different options, from digital storage boxes that can store any file, to photo storage sites and even complete virtual desktops. One of the best colabrative tools that i have come accross so far would have to be Google Docs. The tool allows you to store documents and then edit them online (hand for those times when you accidentally forgot to install Office ’03 after formatting to get rid of that pesky virus) but not only that it allows you to share the document with others on Google Docs. this takes colabration to a whole new level, allowing users to edit and see the changes on the fly, and then see how someone else is going on a different section or different document. there are also many other ways to store and share photos and images. My favourite would have to be PhotoBucket. Even a basic account at PhotoBucket allows you to upload, tag and share images online, giving users the ability to share everything from family photos to complex work documents without having to email them or snail mail them. There are virtually thousands of different web 2.0 applications out there now that can deliver everything from the ability to share food tastes to providing complete cloud computing capabilities right to your desktop (like http://www.gladinet.com), the key is to figure out your individual need and then focus on finding the application that suits them.


August 11, 2009

The title says it all doesn’t it? As far as i can tell there are 3 types of people in the world, those who broadcast their lives on twitter, those who despise it and love nothing more when the “fail whale” comes along and breaks everything, and those who when confronted with the question of “Do u tweet?” simply answer with, “What do i look like, a bird?”

Personally, i enjoy it when the “fail whale” comes along, I can’t stand Twitter, the concept behind it or the reason anyone would need to post every little event that happens in their life on it. There are of course a few good uses for it, groups can be helpful when looking for an answer to a question that you have had absolutely no success in finding anywhere else (and you really did look everywhere else, then thought twice before looking to twitter), and even for keeping up to date with family who you never see.

As far as educational uses go, i couldn’t do it. The concept of having to tweet my answer on the tool made it unappealing from the word go, but the fact that there are so many people all reading and answering the same questions can make it all too overwhelming and difficult to actually follow a thread, then you have the late comers who decide to answer last weeks question this week while everyone is talking about a new topic, it comes out of context, everyone looks at it funny and dismisses it for the person either having the worlds slowest Internet connection or being on some seriously hard drugs.

Looking at it from a Personal Image/Brand point of view, sure, there may be some credibility to it, provided that you kept your public life public, and kept everything you didn’t want your current or future boss to see (like the tweet from a mate saying he had an awesome night out with “the boys” and then linking the picks of you all at the strip club…. ah you get the picture). Personally, i wouldn’t do it, but sure, there must be some people out there who do.

Looking at implementing it in the office? i’d say reconsider that, because how do you keep all the tweets from “the boys” seperate to the ones about work? And then how can you justify saying you cant use twitter in the office when there is a clear link between the office and twitter, it would just be a nightmare.

Personal Branding, one of the most important exercises in an ever expanding digital society. Lets face it, there more of you there is out there the more people will be able to find you, whether it be for recearch, a potential job checking out your web presence or you current employer checking what your social life is like there is always gonna be something out there. So, how do we improve it? Well, the best way is to be listed with acredited resources, things like Facebook and MySpace (I know, it’s wierd right? but apparently thats the way to go these day, gone are the days where social networks are purely social). Also, improve the quality AND quantity of your content on pages, whether they be social, work related or something completely different to what everyone is into it helps raise your creditability and will help you conquor the search engines first page.

But, what about those times where you don’t want people to see what you have on, say, your facebook, in that case it would probably be prudent to have a private profile, ensuring ofcouse that your public photo isnt something that may also lead you into trouble.

Lets face it, anything that increases and helps nurture your positive web presence is valuable, this could be anything from http://last.fm for music lovers to http://myfolio.com for the artistic out there, anything that shows you out there on the internet and in a positive light helps improve your personal brand.

Blogging, Web 2.0 & Me

August 6, 2009

Blogging. It’s new to me that’s for sure, i never really got into the trend of sharing every little detail of my life and i DEFIANTLY didn’t like twitter and it’s concept of micro blogging, i mean seriously, what can u do with 140 characters and who wants to tell everyone what they’re doing all the time. So, for this subject i took a new look and approach, don’t blog for the sake of blogging, blog for the sake of learning. As it seems, blogging isn’t just blogging, it’s communication on a level that’s new to me.

Looking at Sacha Chua’s blog it took some time to digest what was going on, but after a while it seemed to sink in. The blogs are not only about web 2.0, but about everything and anything, from the little happenings in life, to web 2.0, to recommendations and revelations. With this comes an inherently large audience, from academia to general bloggers, all with similar tastes in one field or another. This not only means that there is people interested or who follow that particular field, but also those who are interested in other areas explored by other topics. Eventually, the smaller sub audiences that are drawn to the site are combined into one big audience, all satisfied by the different blogs and topics presented. This with the ability to provide personal comments and opinions a community is born, then slowly develops, evolves and grows.

As far as resources go, well…. the only one that i have ever had to use is www.go2web20.net. It’s has more categories than blogging, and can certainly be beneficial to anyone doing web 2.0 ( I’d know, this is what i used last semester 🙂 ) but is an invaluable tool not only for locating web 2.0 applications for study but also for finding applications to USE.

Why Enterprise 2.0?

August 6, 2009

Why not? After doing Web 2.0 Applications last semester it seemed that everywhere you looked on the web there was some element of this so called “web 2.0” either encompassing entire sites and thought processes or smaller, more confined aspects of websites. The thing about it all was until you think about this phenomenon as look for it out there you don’t even realise what it is or what your looking for. So, in order to better understand these concepts, the online communities they have built and the offline ones they have helped to expand it seemed like the obvious choice.